Sell My Home

The Ten Commandments of Home Selling

The Ultimate Guide to Selling Your Home in 2024

In today's ever-evolving real estate market, selling your home requires more than just putting a "For Sale" sign in your yard. As we step into 2024, the dynamics of real estate have transformed, making it essential to employ strategic, innovative approaches to attract buyers and secure the best deal. Joe Houghton and the Minnesota Property Group of Remax Results bring you the latest insights and strategies to navigate the housing market successfully.

Expert Insights from Joe Houghton and the Minnesota Property Group of Remax Results

1. Understanding the Current Market:

Market Trends: Begin with an analysis of the current real estate market trends in your area. Highlight the importance of understanding local demand, pricing strategies, and how seasonality affects sales. Use data-driven insights to advise on the best times to sell.

Pricing Your Home Right: Emphasize the importance of setting a competitive price that reflects the current market conditions. Discuss how overpricing can deter potential buyers and how underpricing might lead to a bidding war, potentially increasing the final sale price.

2. Preparing Your Home for Sale:

Staging and Repairs: Outline the significance of staging your home to appeal to buyers and conducting necessary repairs. Offer advice on decluttering, depersonalizing, and highlighting the home's best features.

High-Quality Photography: Stress the importance of professional photography to make a compelling first impression online, where most buyers start their search.

3. Leveraging Digital Marketing:

Online Listings: Discuss how to create compelling online listings, emphasizing the role of SEO in real estate to ensure your listing is visible to potential buyers.

Social Media and Virtual Tours: Highlight the power of social media platforms and virtual tours in reaching a wider audience. Encourage sellers to...

Sell Your Twin Cities Home

Ultimate Guide to Selling Your Twin Cities Home

Discover the ultimate guide to selling your Twin Cities home. Get expert insights from Joe Houghton and the Minnesota Property Group of Remax Results for a swift, profitable sale.

Navigating the Twin Cities Real Estate Market: A Seller's Handbook

Table of Contents:

  1. Introduction to Selling Your Home in the Twin Cities
  2. Why Choose Joe Houghton and the Minnesota Property Group?
  3. Preparing Your Home for Sale: Tips and Strategies
  4. The Listing Process Explained
  5. Marketing Your Twin Cities Home: Innovative Techniques
  6. Negotiating Offers and Closing the Deal
  7. FAQs: Expert Answers to Your Home Selling Questions
  8. Conclusion: Taking the Next Steps with Confidence

Introduction to Selling Your Home in the Twin Cities

Selling your home in the Twin Cities area can be a complex and emotional process, but with the right guidance and expertise, it can also be a rewarding experience. Whether you're upsizing, downsizing, or making a lateral move, understanding the local real estate market and preparing your home for sale are key steps to success.

Why Choose Joe Houghton and the Minnesota Property Group?

Joe Houghton and the Minnesota Property Group of Remax Results are leaders in the Twin Cities real estate market. With years of experience and a deep understanding of local trends, they offer personalized service, innovative marketing strategies, and a commitment to achieving the best possible outcomes for their clients.

Preparing Your Home for Sale: Tips and Strategies

Before listing your home, it's crucial to prepare it to make a great first impression. This section covers decluttering, staging, minor repairs, and upgrades that can enhance your home's appeal and value.

The Listing Process Explained

Understanding the listing...

The Ultimate Guide to Selling Your Home in Minnesota

The Ultimate Guide to Selling Your Home in Minnesota

The Ultimate Guide to Selling Your Home in Minnesota: Insider Tips from Top Realtors

Selling your home in Minnesota is an opportunity to capitalize on one of the most vibrant real estate markets in the country. Whether you're upsizing, downsizing, or changing locations, the key to a successful home sale lies in understanding the market dynamics and leveraging professional expertise. Here’s your ultimate guide, packed with insider tips from top realtors, to navigate the Minnesota real estate market successfully.

Understand the Local Market

The first step in selling your home is to get a grip on the local real estate trends. Minnesota's market can vary significantly from one neighborhood to another. Seasonal changes also play a crucial role; for instance, listings often surge in spring, creating both opportunities and competition. A top realtor with local expertise can provide valuable insights into the best timing for listing your home and setting a competitive price that reflects current market conditions.

Professional Staging and Photography

In today's digital age, your home's first impression is likely to be online. This makes professional staging and photography not just beneficial but essential. Staging highlights your home’s best features, while professional photos capture its appeal, encouraging potential buyers to explore further. Top realtors often have experienced stagers and photographers in their network, ensuring your listing stands out.

Strategic Marketing

Effective marketing goes beyond listing your home on popular real estate websites. It involves a strategic mix of online and offline tactics tailored to reach potential buyers...

Prepare to Sell Your Home in the Spring

Ultimate Guide to Sell Your Twin Cities Home

Are you considering selling your home in Minneapolis or St. Paul? The Twin Cities real estate market is unique, offering diverse opportunities for sellers, whether you're in bustling neighborhoods or serene suburbs. This guide provides essential tips and strategies to effectively sell your Twin Cities home, ensuring you navigate the market with confidence.

Understand the Twin Cities Real Estate Market

The first step in selling your home is understanding the Twin Cities real estate market. The market trends in Minneapolis might differ slightly from those in St. Paul, with varying demand levels, property values, and buyer preferences. Stay informed about local real estate trends, including average home prices, days on market, and inventory levels. This knowledge will help you price your home competitively and market it effectively.

Prepare Your Home for Sale

Preparing your home for sale is crucial to attract potential buyers and secure the best possible offer. Consider making necessary repairs and upgrades that will enhance your home's appeal. Staging your home, both inside and out, can also make a significant difference. Professional staging highlights your home's strengths, making it more inviting to prospective buyers.

Marketing Your Home

To sell your Twin Cities home quickly and for the best price, effective marketing is key. High-quality photos and virtual tours can showcase your home's best features. Utilize online platforms, social media, and traditional marketing methods to reach a broad audience. Highlighting the unique aspects of your home and neighborhood, such as nearby parks, schools, and amenities, can also attract more interest.

Pricing Strategy

Setting the right price for your Twin Cities home...

The 5 Day Plan To Turn Closet Chaos into Organized Bliss

The 5 Day Plan to Prepare you Home for Sale

With April just around the corner, our thoughts turn to spring. For many, spring not only signals the onset of warm weather, flowers, and birdsong but heralds the time to sweep out the winter detritus from hearth and home, otherwise known as Spring Cleaning. The first logical step in the process is removing all that stuff you really don’t want, don’t need, or never use, your clutter.

For those of you preparing to sell your home this spring, an absolute must for you is to take your cluttered chaos and turn it into organized harmony , but even if you are staying put, what better way to start the new season than with a home free of extra stuff to get in the way of your feng shui. Now that you are sold on the idea of paring down and organizing, there are a couple ways to approach the process of organizing your home.

  • the intense weekend (or two) decluttering boot camp
  • the series of multiple shorter de-junking sessions

Personally, since I am not a fan of pain and suffering, I prefer the “take-it-in-smaller-bites” process. Keep in mind, regardless of whether you opt for the intense program or the low impact version, you still need to perform the same tasks which are:

  • throwing out what is broken, expired, or otherwise useless
  • donating or selling what is in good, workable condition but is no longer wanted, needed or loved
  • organizing what is left in a clean space

...

MN Realtor on Home Staging

MN Realtor on the Importance of Home Staging

Just a few years ago, staging a home for sale was rare. It was also generally for homes on the higher end of the pricing scale, new homes or empty homes. Today the story of home staging is entirely different.

The National Association of Realtors study conducted in 2017 found that 58% of real estate professionals said that when you stage, the sale price can increase as much as 20%. This same study found that 39% said staged homes sell much faster. The message of staging and selling a house quickly and for more money resonates with today’s home sellers at all price points and for all types of housing options.

Even sellers with starter homes or small condos with a limited budget can stage their property to make it more desirable. I will share some great tips that I guarantee will make your home more marketable and cost very little as long as you are prepared to invest some time into the project.

The Five Basic Building Blocks of Home Staging

What I am about to share can be considered the foundation of staging a home. Whether the seller has a small or large budget, these are five rules that everyone will incorporate into the staging plan. Those with a generous budget will spend money instead of time, and those with fewer funds will sacrifice their time.

Home Staging Tip #1 – Remove Your Clutter

Those of you who have read some of my other posts will probably sigh and say, “Joe, I have heard you suggest this many times before.” That is true because no matter how many times I say start with decluttering when you want to sell your home, many people don’t do it. The fact is you are going to do it when you move, so why not get a head start on packing and get it done before you put your home on the market? It makes sense, right?

Clean out your closets, cabinets, drawers, basement, and attic, or anywhere you store your “stuff.” If it’s...

Why Your MN Home Won't Sell

Real Estate Agent On Why Your Home Won't Sell

When your home is not getting offers in a seller’s market, it is no surprise that you are not in your happy place. It’s not how you expected things to go. You thought it would sell quickly. Now you are asking your realtor why other properties are selling while your listing is growing moss.

Taking more time to sell a home happens all too often. As an agent who has been in the business for 16 years, I have been in this scenario. Here are what I’ve found to be the seven most common reasons a home isn’t selling.

The Price is Too High

The most common reason a home is not moving even in a market favorable to sellers is incorrect pricing.  At the listing time, your realtor should do a market analysis of properties comparable to yours that recently sold. The price comparison is the best method to determine the asking price.

There are times sellers disagree and insist their home is worth more. There are often factors that the seller didn’t consider that affect the value. To neutralize the adverse effect of imperfections, a price adjustment is necessary. The price of a home should align with its condition.

Buyers today are savvy, and most of them are working with agents who also do a market analysis to determine home values. This helps buyers arrive at a fair price to offer a seller based on both the market and the condition of the house they want to buy. 

Online Photos are Poor Quality

The first introduction a prospective buyer has of your home is the photos they see online. If they are not professional quality, they are not doing you justice as a seller. Online images that are dark, blurry, turned sideways, or upside down is not acceptable.

Inadequate Marketing

If you thought all agents were the same, this is where you find out that is not true. How and where your realtor markets your home can make a difference in how fast you sell...

Best Tips For Home Sellers Who Want to Rock Holiday Decor

Staging for The Holidays

Let’s face it, selling your home over the Christmas Holiday can be a challenge. It goes over, and above the usual inconveniences you must endure and the compromises to the rhythm of your family’s routine you must make when you sell. For most, it happens to be the busiest time of the year regarding shopping, family activities, and entertaining. A string of strangers looking in all your nooks and crannies is not at the top of your wish list.

Many sellers temporarily take their home off the market in December while others wait until January to list. However, there are buyers out there, and most of them that are house shopping in December are serious buyers. So for those sellers with a high level of motivation, the holidays can provide a unique opportunity for your home to shine. You can also get a step ahead of the competition who decide to fast forward to January.

Once you decide to market your home when bells on bobtails ring, the next question is should you decorate and if so what are the rules? Here, the basic rules of staging your home for any season apply. Keep everything clean, eliminate clutter and avoid the personal items in your choice of holiday decorations.

Now let’s drill down to the details. Here are my best tips for home sellers who want to rock their holiday décor.

Keep the Holiday Decorations Simple

If you want a genuinely minimal look when you stage your home for the holiday consider subtle touches such as a beautiful bowl filled with pinecones, a vase filled with holly branches, and an evergreen wreath over the mantle or in a large window.

Avoid Clutter and Over Decorating

You may love your Christmas village homes and antique Santa collection. This year keep them in storage. Give a light touch to the decorations and keep them generic and understated. You want people looking at your home, not at your collectibles. Limit your holiday...

Sell Your Home Like a Boss

Tips to Control Stress When Selling Your Home

When you sell a home, the experience has the inherent potential to be stressful. Not only is the rhythm of your daily life at the mercy of showings, but your home has to look tip-top for potential buyers.  Your privacy is held hostage to strangers opening closets and drawers as they snoop into your nooks and crannies. Yikes!  That is enough to get the calmest nerves twitching. There are many moving parts to the sale of a house. There are many individuals involved in that sale. Any of these or a combination of several can become the stress source for the homeowner. These are factors the seller has no control over, zip, zero, none! However, there are many aspects of the home-selling process where the property owner can have power over the outcome. Making better decisions at the beginning of the process increases the likelihood of having a superior selling experience. Since I have sat in the seller seat myself on a few occasions, I have gathered some morsels of wisdom on the subject. Since I love to share, as one seller to another, here are my best tips for a successful home sale.

Hire A Great Real Estate Agent

There are a few different ways people go about finding a real estate agent when they sell a home. Some seek recommendations from family and friends. That is one way to do it, but that doesn’t always work out to be the best method alone. Listen to recommendations by all means then go online and research those agents.

See if they have a robust online presence. Hopefully, the agent will have a website and an active blog with well-written informative information for both home buyers and sellers. The online posts will often also tell you how well they know the area, especially the community where you live. Check out their experience, their credentials,...

The Biggest Turn-offs for Buyers

Twin Cities Buyers Know What They Don't Want

The one thing most sellers have in common is that they are unable to look at their property with a dispassionate and critical eye. The longer they have lived in their home, the more emotionally attached they become. Many simply cannot understand that the cracked tile in the foyer they have lived with for 10 years, should be of concern to a buyer. Or the magenta bedroom walls they adore would be another person’s decor nightmare.

After being a realtor in the Minneapolis-St. Paul metro for 16 years and closing on close to 1000 properties, I have shown my share of homes that made buyers run for the exit shouting, “next please”! I have been the listing agent challenged with marketing the lime green home with hot pink trim.  So over the years, I have probably not heard it all, but enough to tell you what makes a buyer look like he just sucked a lemon. Sellers can and should take matters into their own hands before they put their home up for sale to avoid having their home sit on the market for a long time and sell for less money. 

Big Ticket Replacement Items

A house with a roof that is at the end of its lifespan or siding that needs to be updated is a major red flag for buyers. The same holds true for old electrical systems with fuse boxes and ancient plumbing. If an Octopus furnace, the monster in the basement also known as a gravity furnace, with asbestos wrapping around the ducts lives in the basement that will generally have buyers looking for the door quickly. 

It would be in the seller’s best interest to address major issues such as these beforehand, but if the circumstances make that impossible, there can always be a credit back to the buyer at closing to take care of the replacements, although that solution may end up costing the seller more in the long run.

Location Challenges

Here is that location, location...

10 Ways To Grab Buyers at Hello

That All Important First Impression

It’s well established that a first introduction is vitally important. That initial handshake can either lead to a meeting of the minds, or to no deal. “I hope I make a bad first impression,” said no one ever!  In real estate, we see this play out again and again.

When you are selling, the first personal impression when a buyer tours your home is like the handshake. If they don’t like what they see pulling up to the curb, walking into the lobby, or opening the front door, the cash register is going to ring up “no sale”.

Although a good first impression of your home may not always end up in making a deal, it is always the first step into getting to that important offer to purchase.  Here are 10 ways to make a great first impression on prospective buyers.

1. Get Buyers To See Your Home

Today, most real estate transactions are born on the internet. The first interaction a prospective buyer has with your house is online. If there is no connection with them in those first photos, it’s extremely unlikely to go to the next step with a private showing. Make sure you have an agent that takes quality photos of your property, preferably professional ones. 

2. Remove Clutter, Organize and Depersonalize

Removing Clutter and organizing is critically important. A well-organized home without clutter and disarray allows buyers to see there is enough room for themselves and all their stuff. One reason people look for a new home is they have outgrown the one they currently reside in so if they think for even one second your home is not spacious enough or lacks storage they will move on. Remove personal photos and memorabilia as well. You want your prospective buyer to think of this as their home, not yours so please remove that urn containing Rover’s ashes off the mantel.

3. Clean Until Your Home...

5 Reasons To Sell Your Twin Cities Home Now

The 5 Reasons Twin Cities Home Sellers Should List Now 

Even though March is still very much a winter month in the Twin Cities, we had a few days of spring-like weather in February.  Those days may have been a teaser but I will tell what is no joke  – the spring home buying season started in January! Buyers are eagerly snatching up properties with wild abandon. If you are planning to sell your house this year, the earlier in the year you get your house on the market, the better.  This phenomenal seller's market is not going to last forever but right now it’s all about you and the question on my mind today is, what are you waiting for? 

1. Tenacious Buyers Will Not Be Here Forever

To say there are many eager buyers in the market watching the posting of new listings with a keen eye is an understatement.  Many have not just been anticipating home ownership for weeks, a great number of buyers have been looking for months. With so much competition for so little inventory, a large number of these buyers have attempted to secure a deal on a home only to lose out to another eager buyer.  They are not giving up anytime soon but market conditions such as rising interest rates may force them out. This sense of urgency is inspiring them to make great offers, very often above list price while making few demands.

2. The Anticipated Rise in Interest Rates Could Knockout A Sellers' Market

The market experienced an unanticipated spike in mortgage interest rates at the end of last year immediately following the presidential election. ...