Home Staging is Now Mainstream
Just a few years ago staging a home for sale was rare. It was also generally for homes on the higher end of the pricing scale, new homes or empty homes. Today the story of home staging is entirely different.
The National Association of Realtors study conducted in 2017 found that 58% of real estate professionals said that when you stage the sale price can increase as much as 20%. This same study found that 39% said staged homes sell much faster. The message of staging a house and selling it quickly and for more money resonates with today’s home sellers at all price points and for all types of housing options.
Even sellers with starter homes or small condos with a limited budget can stage their property to make it more desirable to buyers. I’m going to share some great tips that I guarantee will make your home more marketable and cost very little as long as you are prepared to invest some time into the project.
The Five Basic Building Blocks of Home Staging...
Success-driven Home Selling
Most people have two primary goals when they sell their home. These are to sell quickly at the best price possible. Both are attainable and if your location is TheTwin Cities metro and your home value is under $500,000, the market favors you in a big way.
However, please do not think that you will achieve these goals if you ignore the basic rules of how to prepare to sell your home. If you want multiple offers and you want them in the first few days of listing you need to accept the fact that preparation is necessary. If your home’s list price is in the higher tiers, it becomes even more critical.
Convinced? Fabulous! Here are my ten commandments of home selling. Follow these, and you will present your home at its finest.
Clutter is not aesthetically appealing. It makes your home look messy and lacking in storage space. The goal is to go through every closet, cabinet, drawer and storage space from basement to attic. Don’t forget the garage and any outbuildings as well. Everything you decide you do not need should be for sale, consignment, donation or disposal.
For some, this step is no big deal, and for others, this...
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Make That Home Sale with Curb Appeal
When you sell, curb appeal is the first impression your home will make on a buyer. Do it right, and you could end up with an offer, just like that! Do it wrong, and a potential buyer may decide not to walk through your front door. So when evaluating your curb appeal as you prepare to sell your home, be critical because I promise you that buyers will be.
Pretend you are a buyer. Take a look around the outside of your house and yard. Now ask yourself, if you were buying today would the exterior of your home inspire you to take a look inside? If the answer is anything less than, “I can’t wait to see the inside of this house” then you have a bit of work to do. Here are a few steps that will send your curb appeal rating meter over the top.
Just as you do inside your home, you should “pick up” in the front and backyard, porch and deck. You want it clean and tidy. Remove any remaining dead leaves, branches, and other debris from the previous season. Oil stains on the driveway...
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The Argument for Staging
Once you have organized your home and removed its clutter, it’s time to talk about staging. In a 2017 study conducted by NAR, the National Association of Realtors, 58% of agents surveyed said staging increases the selling price of the home as much as 20%. In this same profile, we find that 39% of agents believe staged properties sell significantly faster than those not staged. Additionally, 77% of buyers found it easier to visualize a staged property as their new home.
Keep in mind that the objective of sellers is to prepare their home so buyers will envision themselves living there. If a buyer cannot make a personal and emotional attachment to your property, they are not going to make an offer. You want your buyers to fall in love with your house. Staging can go a long way towards making that happen.