Home Staging

MN Realtor on Home Staging

MN Realtor on the Importance of Home Staging

Just a few years ago, staging a home for sale was rare. It was also generally for homes on the higher end of the pricing scale, new homes or empty homes. Today the story of home staging is entirely different.

The National Association of Realtors study conducted in 2017 found that 58% of real estate professionals said that when you stage, the sale price can increase as much as 20%. This same study found that 39% said staged homes sell much faster. The message of staging and selling a house quickly and for more money resonates with today’s home sellers at all price points and for all types of housing options.

Even sellers with starter homes or small condos with a limited budget can stage their property to make it more desirable. I will share some great tips that I guarantee will make your home more marketable and cost very little as long as you are prepared to invest some time into the project.

The Five Basic Building Blocks of Home Staging

What I am about to share can be considered the foundation of staging a home. Whether the seller has a small or large budget, these are five rules that everyone will incorporate into the staging plan. Those with a generous budget will spend money instead of time, and those with fewer funds will sacrifice their time.

Home Staging Tip #1 – Remove Your Clutter

Those of you who have read some of my other posts will probably sigh and say, “Joe, I have heard you suggest this many times before.” That is true because no matter how many times I say start with decluttering when you want to sell your home, many people don’t do it. The fact is you are going to do it when you move, so why not get a head start on packing and get it done before you put your home on the market? It makes sense, right?

Clean out your closets, cabinets, drawers, basement, and attic, or anywhere you store your “stuff.”...

Stage Your Home to Impress Buyers

The Argument for Staging

Once you have organized your home and removed its clutter, it’s time to talk about staging.  In a 2017 study conducted by NAR, the National Association of Realtors, 58% of agents surveyed said staging increases the selling price of the home as much as 20%. In this same profile, we find that 39% of agents believe staged properties sell significantly faster than those not staged. Additionally, 77% of buyers found it easier to visualize a staged property as their new home. 

Keep in mind that the objective of sellers is to prepare their home so buyers will envision themselves living there. If a buyer cannot make a personal and emotional attachment to your property, they are not going to make an offer. You want your buyers to fall in love with your house. Staging can go a long way towards making that happen.

Staging Choices 

You have a few options when you stage a home. If the house is empty, hiring a professional stager is plan A. This is the best and easiest way to get your home looking its beautiful and stylish best. All the photos in this post are from a staged home we sold in St. Louis Park. See what I mean?

If plan A and your budget are not on the same playing field, go to plan B and rent furnishings. Rental companies can provide everything you need to stage your home and deliver them as well.

It is not necessary to buy or rent new furniture either. You can use what you have now to stage your home. Your listing agent can give you some suggestions or recommend someone to help. Many professional stagers will tour your home and guide you for a consulting fee of about $250-$300. You can also connect with your old friend Google and research DIY home staging tips, like this article for instance.

Staging Tips

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